Lacoste VIP Loge

The concept comes alive as a mobile retail solution. A bi-directional, 55 sqm pop-up store inside a shopping mall is an urban insert among the other brands. Customers are invited from both ends of the store.

The metal fabricated store features wooden lamella that forms a negative to create the crocodile symbol, acting as the store’s focal point. Polo shirts pop out of metal frames which enable the user to touch the fabric. The height difference is surmountable via a ramp, which allows the shop to become universally accessible.